What Are Cookies and Tracking Technologies
Cookies are small text files stored on your device when you visit our website. At blisqerithon, we use various tracking technologies including cookies, web beacons, and local storage to provide you with a better experience on our financial platform. Think of cookies as digital helpers that remember your preferences and help our site work more efficiently.
Beyond traditional cookies, we also employ pixel tags, session storage, and similar technologies that collect information about how you interact with our financial tools and resources. These technologies work together to create a seamless experience while ensuring your data remains secure.
Why We Use These Technologies
Our tracking technologies serve essential purposes: they keep you logged into your account, remember your dashboard preferences, analyze which financial resources are most helpful to our users, and protect against fraudulent activity on our platform.
Types of Tracking We Use
Essential Cookies
- Authentication Cookies: These keep you securely logged into your blisqerithon account and remember your login status across different pages of our financial platform.
- Security Cookies: We use these to detect suspicious activity and protect your financial data from unauthorized access attempts.
- Site Function Cookies: These ensure our calculators, budgeting tools, and other financial features work properly during your visit.
Functional Enhancement Cookies
- Preference Storage: We remember your dashboard layout, preferred currency display, and notification settings so you don't have to reconfigure them each visit.
- Language and Region: These cookies ensure content displays in your preferred format and with relevant Australian financial information.
- Accessibility Features: We store your accessibility preferences to maintain consistent text sizes and contrast settings you've chosen.
Analytics and Performance Tracking
We collect data about how users navigate our financial education resources, which tools are most popular, and where people might be experiencing difficulties. This information helps us improve our platform and develop new features that better serve your financial learning needs.
| Tracking Type | Purpose | Data Retention |
|---|---|---|
| Page Views | Understanding which financial topics interest our users most | 2 years |
| Tool Usage | Improving our calculators and budgeting features | 1 year |
| Session Data | Optimizing site performance and user experience | 30 days |
| Error Logging | Identifying and fixing technical issues quickly | 90 days |
Marketing and Communication Tracking
When you interact with our educational content or sign up for our financial newsletters, we track these interactions to send you relevant information about budgeting tips, market insights, and new learning opportunities. You can control these communications through your account settings at any time.
How Tracking Enhances Your Experience
Personalized Dashboard
When you return to blisqerithon, our tracking technologies remember your preferred dashboard layout, recently viewed financial topics, and progress through our learning modules. This means you can pick up right where you left off in your financial education journey.
Our analytics help us understand that users particularly value our budgeting calculators, so we've made these tools more prominent and easier to access. We also noticed that mobile users prefer shorter articles, so we've optimized our content delivery accordingly.
For returning visitors, we can suggest relevant financial topics based on your previous reading history. If you've been exploring investment basics, we might recommend our advanced portfolio planning resources when you're ready to take the next step.
Data Retention and Your Control
How Long We Keep Your Data
Different types of tracking data have different retention periods based on their purpose and legal requirements. Essential security cookies are kept only as long as your session lasts, while preference cookies might be stored for up to two years so you don't have to constantly reconfigure your settings.
Your Privacy Controls
- Browser Settings: You can disable cookies entirely through your browser settings, though this may limit some functionality on our platform.
- Selective Control: Many browsers allow you to accept essential cookies while blocking others, giving you control over your privacy preferences.
- Account Management: Through your blisqerithon account settings, you can control which types of tracking you're comfortable with and opt out of non-essential data collection.
- Data Deletion: You can request deletion of your stored data at any time by contacting our support team.
Managing Browser Cookies
Most browsers allow you to view and delete cookies through their settings menu. Look for "Privacy" or "Security" sections where you can see which sites have stored cookies and remove them individually or clear all cookies at once.
Third-Party Services and Data Sharing
We work with trusted analytics providers and security services that may also use cookies when you visit our site. These partnerships help us provide better financial education resources and maintain platform security, but we ensure all third parties meet our strict privacy standards.
Any data sharing is limited to what's necessary for service provision and is governed by comprehensive data protection agreements. We never sell personal information to third parties or use your financial data for purposes outside of improving our educational platform.
International Data Transfers
As an Australian-based platform, your data is primarily processed within Australia. When we do work with international service providers, we ensure appropriate safeguards are in place to protect your information according to Australian privacy laws.